Social Media Management: Manage social media accounts, create engaging content, and interact with followers to enhance brand presence and reputation. Ensure consist social media growth across followers, reach, impressions, and engagement metrics.
Digital Strategy: Assist in devising digital marketing strategies to increase brand awareness, engagement, and lead generation across various digital platforms.
Content Creation: Oversee the creation and optimization of content for digital channels including website, social media, SEO, and advertising materials.
SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website visibility and drive traffic.
Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics, Looker Studio, Microsoft clarity etc. and provide insights and recommendations for optimization.
Influencer Outreach: Collaborate with agencies in identifying, strategizing and execution of influencer marketing campaigns.
Team Collaboration: Work closely with external partner agencies and cross-functional teams including regional marketing teams, Pre-Sales, CRM, to ensure cohesive and integrated digital marketing efforts.
Skills
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication, collaboration, and project management skills.
Creative thinking and problem-solving abilities.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Requirements
QUALIFICATIONS
Bachelor’s/Post Graduation degree in Marketing, Communications, or related field.
5-15 years of proven experience in digital marketing, preferably in a managerial or assistant managerial role.
In-depth knowledge of digital marketing channels, strategies, and best practices.
Proficiency in SEO/SEM, Google Analytics, and other digital marketing tools.