Crocs Looking for Sr. Director, Digital India at Gurgaon, Haryana, India Full Time

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

Introduction on the role:

Lead the India digital business for Crocs across our own eCommerce and partner platforms. Manage a diverse team of digital experts in a rapidly growing and key market for the brand. This includes overall product merchandising, demand generation, promotional planning and adhering to the corporate brand standards.

This position will manage deliverables and implement tactics against defined business metrics to deliver the quarterly and annual business objectives. This individual must also ensure Merchandising, Marketing and E-Commerce efforts are effectively integrated with the overall brand, wholesale and retail efforts for the organization. The ideal candidate has strong Direct to Consumer and Marketplace platform experience.

The Sr. Director, Digital India is a member of the India leadership team and acts as a key voice in the direction of the online business in India. In addition to driving the overall achievement of market KPIs you will be responsible for managing the strategic direction of the Crocs digital business in India- in close alignment with the Vice President, Digital for the region.

A strong emphasis is placed on the leader to attract, develop and retain the very best, diverse talent in a safe, inclusive environment. We need our best leaders to help develop even better leaders.

What will you do?

• Lead the overall Crocs India digital business to deliver the quarterly and annual revenue goals.
• Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. Provide monthly and quarterly performance reports, projections and reviews on all key performance metrics.
• Work closely with Global Website Development and Design teams to continually enhance the user experience and increase ecommerce conversion.
• Lead the strategic integration of consistent relevant marketing messages across the Website and channels of distribution for additional Crocs brands.
• Manage the planning, buying and forecasting of inventory for the India digital business. This forecast and plan will be measured via metrics to determine accuracy and relevancy.
• Collaborate with the Global E-Commerce team on development and implementation of new features to the ecommerce platform.
• Work diligently with Corporate to implement direct customer acquisition and retention operating strategies including search engine optimization, online advertising, customer contact, and emerging technologies.
• Work closely with internal marketing resources to develop internet marketing strategies for increased Brand and Retail level promotions and integration.
• Manage and continually extract incremental strategic or tactical value from direct relationships vendors and partners.
• Partner with Distribution and operations partners to further maximize E-Commerce fulfillment, freight, planning and logistics.
• Partner with Marketing and Global E-Commerce teams to plan, build and implement online community and retention program for Crocs India.
• Manage and develop a team of 17+ direct reports which spans our entire digital business in India- across eTail and our two main DTC channels (owned.Com and marketplaces).
• We are looking for a seasoned, proven leader who is going to be key to building a bench of world class digital talent in our growing Indian business.

Who are you?

• BA or BS degree from a 4-year college or university (Masters Degree preferred)
• 10+ years experience in eCom, digital and or tech innovation (preferred)
• 8+ years people management experience (preferred)
• 8+ years DTC experience (showing progressive leadership) (preferred)
• Proven track record of establishing credible strategies provoking innovation
• Experience/exposure of start-up organization, scaling international businesses
• Experience in negotiating successful partnerships and shrew contractual agreements.
• Ability to work independently and synthesize large amounts of data while meeting deadlines.
• Footwear Industry experience
• Proven P&L Delivery
• Demonstrated analytical capabilities including the ability to analyze and report on data.
• Strong proven skill-set in working for a multichannel direct-to-consumer global brand, (via advanced training, studies, and relevant working experience, with at least 5 years in eCommerce/online).
• Deep knowledge of merchandising and retail supply and operations topics and solid knowledge of other functional areas involved in the Planning & Buying process
• Experience in Leading and Developing Teams – ensure organizational efficiency through effective motivation, training and development.
• Senior business leader with proven track record of successfully managing an eCommerce business, working successfully in cross-functional teams.
• Strong strategic, influence and operational skills. Ability to go from strategic to tactical.
• Digital experience across DTC, B2B, B2B2C, Omni, App, New eBusiness Models.
• Proven ability to navigate and be effective in matrix organizations.
• Exceptional interpersonal and communication skills.
• Entrepreneurial & creative growth mindset: always pushing, innovating to drive growth.
• Motivational: inspires and engages by role modelling
• Accountable: takes ownership for successes and failures- translates into learnings
• Dynamic and adaptable: can quickly and effectively assimilate and drive change
• Fluent in written and spoken English is a must. Additional languages an added plus
• Travel Requirements: 6+ trips annually

What do we offer?

• A job within a unique environment with a ‘startup dynamic’ under the umbrella of a fast growing and solid global brand;   
• A fair salary and a bonus opportunity;   
• Fun workplace, innovating working environment;   
• Paid holidays;   
• Discount on the most comfortable shoes in the world;   
• Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;   
• And so much more!   

Sounds pretty amazing right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.