Define local marketing strategy and plan, as part of cascade from ba strategy + follow up on execution in the market
Deploy maturity roadmap and follow up – lead development in each team accordingly
Guide the building and approval of campaign plans designed to drive brand and business goals
Lead ecommerce marketing planning and joint business plan with strategic partners
Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize our deployment in market (particularly at retail)
Participate in agency meetingsEnsuring that our investment is maximized and our operating model is optimized
Synergize agencies in market, with particular focus on remuneration model and value for money
In charge of overall marketing budget management
Excellence in execution
Ensure that we optimize our activation and roll out of campaigns and other marketing activities to maximum impact
Follow up on execution by reporting to senior leadership on status, measurement and follow up
Ensure our brand value is maximized but delivering high quality marketing materials at all touchpoints
Manage the local marketing for excellence and development of employees according plans in talent one
Ensure growth opportunities are provided and met where planned
Ensure annual reviews and development plans in talent one
Planning and approval of consumer promotions
In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize roi
Ensure brand-led sales driving philosophy is applied to every promotion
Own overall calendar of promotions and approval process (with finance) to ensure roi/self funding is adhered to
Require and ensure that follow up of each promotion is done
Who you are
Passionate about delivering simply outstanding consumer experiences.
Extensive experience in marketing including retail, social media, paid media, campaign, consumer lifecycle management.
Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.
Ability to think in a creative and strategic way, but adept at delivering operationally.
Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
Ability to learn fast and adapt well in unfamiliar situations.
Strong analytical skills and data-driven thinkingProven practical experience in applying testing/experimentation methodologies and optimization strategies.
Masters of business administration in marketing or related area
12-15 years of professional experience in marketing in consumer durables/goods.
Fluent in english (oral and written)
Posted 30+ days ago