Majid Al Futtaim Looking for Associate Manager Digital Marketing at Gurugram, Haryana, India Full Time

The role holder will work closely with the Manager – Digital Marketing to set up, manage and optimize campaigns for Digital marketing channels media for their respective country and / or region. The role holder will also analyze the digital marketing channel’s performance and execute campaigns to improve channel performance and maximize returns.

Role Details – Key Responsibilities and Accountabilities:

• Liaise with digital marketing channels partners to ensure that the business has optimal account structure in place and follows best practice in terms of ecommerce and local trends.
• Run campaigns with strict KPI optimization (New customers, CPO, conversion rate, revenue)
• Work closely with the creative team to give feedback and guidance on the performance of creatives.
• Work closely with cross team (Onsite, CRM and social media)
• Create and manage digital marketing channels media campaigns on platforms such as SEM, META, Snapchat, TikTok and Twitter to drive orders, new customers, revenue, CPO, and brand awareness.
• Maintain clear SOPs for the performance marketing team as well as their interaction with the markets and other departments such as On Site, CRM, Analytics etc.
• Regularly perform benchmark of other digital channels and highlight key insights.
• Prepare regular performance reports and provide stakeholders with clear and concise updates on campaign progress and return on investment.
• Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations to improve campaign performance.
• Assist in monitoring allocated budget to ensure compliance and highlight possible issues.
• Collect, clean, and analyze data for actionable insights. Maintain dashboards for real-time KPI monitoring.
• Develop personalized marketing strategies based on data insights. Implement segmentation strategies and refine efforts using performance data.
• Proactive and ability work with different team members within and outside the performance marketing team.
• Set up and implement a timetable of promotions and activities in support of the brand, plans and campaign.
• Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments.

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Definition of Success

Measured by KPIs against the targets (placed orders, GMV, new customers, CAC)

Other Context (if applicable)

• The role supports the Gulf (i.e., Qatar, Kuwait, Oman & Bahrain) in achieving a revenue of AED 4.3 billion through its 42 stores.

Functional/Technical Competencies

• Expertise in setting up, managing, and optimising digital marketing campaigns on paid channels with publishers such as but not limited to Snapchat, META, Tik-Tok and Twitter.
• Well versed in the usage of Analytics tools like Google Analytics as well as mobile attribution.
• Proficient at interpreting data and turning it into actionable insights.

Qualification, Experience & Skills:

Minimum Qualifications/education

Bachelors in marketing

Minimum experience

• 2-3+ years in ecommerce or other performance-based digital pure players.
• Prior experience in managing performance-based social media campaigns.
• Track record of performance and business growth, i.e., results like orders, GMV, new customers, CAC, CPO etc.

Skills

Proficient users of the following:

• Digital marketing channels like SEM, Snapchat, META, TikTok and Twitter (app and web)
• Web and App Analytics
• Reporting and data visualization tools