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Strategic planning – chains & category
Build roadmap to leadership for ecommerce channel, strategize and implement programs/plans for development of sales of mwc brands in this channelCustomer business development through execution of category best practices and insights, and development of common strategic initiativesDevelop retailer wise portfolio & execution strategies to build category relevanceDrive activities & strategies that help market share gain for mwc brands
Business delivery
Achieve volume and sales targets through effective implementation of sales strategies, identifying the key challenges and enablers :
Sales planning/ stock requirement forecast
Brand activations
Influence key stakeholders such as lm, trade marketing, sales development, marketing and regional category teams of retailers to align and garner necessary support to meet growth ambitions in the mid to long term
External customer engagement
Develop a mutually beneficial jbp with key customers with clearly defined kpis and review mechanismsConduct regular reviews on the progress of jbp kpis and agree on correctional steps with the customersDevelop customer engagement through initiatives like joint business planning, top 2 top meetings, road shows, etcEngaging with the chains category teams for business planning and delivery, promotion & visibility planning and driving for desired market shares build relationship and regular wiring for mwc & customer’s management teams.
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Posted 2 days ago
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAYbar.