PepsiCo Looking for Sr Brand Manager Juices at Gurugram, Haryana, India Full Time

Main purpose:

Lead Brand marketing for Juices portfolio (Slice, Tropicana & Nimbooz), to build a profitable and scale juice business in India. Lead regional brand planning for Slice,Tropicana & Nimbooz ensuring alignment with strategy and brand guardrails, and design & implement regional execution

Responsibilities

Accountability:

• Translate Region SBP goals on Juices Portfolio to robust AOP tactics
• Lead task of driving Volumes, Revenue, Equity & Share for Portfolio, building a scale & profitable juice business
• Build a robust brand architecture that supports brand stretch across juice formats /
• Partner with global, sector and regional brand leaders to execute brand strategies and plans.
• Ensure robust plans to drive PEP share in the dominant mango juice category of India.

Key Capabilities / Competencies:

• Strong leadership and influencing skills to represent brand interests while collaboratively developing regional plans
• Ability of working in a complex, matrix environment
• Strong collaboration skills to partner with global, regional and functional leaders & teams

Key Metrics and Parameters:

Faster :

Net Revenue Growth

Share (Volume and Value) of Juices

Share (Volume and Value) of Mango

Stronger :

Brand Equity KPIs (from Brand Power)

Brand Health KPIs

% GM

Better: +

Drive Brand agenda on PEP+

Qualifications

Qualifications:

• Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
• Preferably 3-4 years of experience in sales and 2-3 years of experience in marketing.
• 2-3 years of Brand marketing knowledge, & activation expertise