Sony Music Entertainment Looking for Assistant Marketing Manager (Day One label) at Mumbai, Maharashtra, India Full Time

Sony Music India is seeking a highly dynamic and agile assistant marketing manager to join the indie label – Day One. You will have an in-depth understanding of indie culture and music, encompassing various genres and languages. You already have experience designing and executing innovative and successful multi-platform marketing strategies, leveraging data and analytics to generate insights and foster innovation of Indian music in the domestic and international markets.

What you’ll do:

Marketing & Promotions

• Develop and implement creative marketing campaigns for frontline releases
• Strategize and execute social media and influencer marketing initiatives to maximize audience reach.
• Establish partnerships with relevant radio stations to promote priority releases effectively.
• Identify opportune moments, events, and partners to plan targeted marketing campaigns for high-performing music content.
• Collaborate with internal Sony Music teams such as the streaming team and diaspora team to explore the optimization of releases.
• Build a network of contacts in new media, influencer circles, and marketing agencies to expand promotional opportunities.
• Maintain budgets for all marketing activities and produce regular ROI reports as a measurement of the Campaigns.
• Develop strategies to grow the following and increase listenership on streaming platforms.

Product Management

Planning for artist releases and Brand IPs, including product set-up and ingestion, artist coordination, coordination with brands, managing brand deliverables and on-ground execution, marketing planning, and post-campaign performance evaluation.

Market and Release Analysis

• Based on the streaming performance and market analysis, pinpoint the markets that show potential for amplifying promotional efforts. Look for patterns in successful releases, such as specific genres, collaborations, or target demographics and identify untapped potential. Leverage this information to design marketing strategies and allocate resources effectively.
• Compare the streaming performance across different releases and markets. Analyze the streaming data alongside other factors like audience engagement, social media buzz, and industry trends to gain a comprehensive understanding.

Artist Discovery

• Stay updated on music-based trends across various streaming services, music charts, and short-form video platforms in both Indian and international markets, including YouTube, Spotify, and Apple Music.
• Identify and provide recommendations for new artists and music that have the potential for licensing and release opportunities.new diaspora artists and music for potential licensing and release opportunities.
• Record of creating, managing, and implementing extensive marketing initiatives.
• Possess in-depth knowledge of various digital platforms and channels relevant to the music and entertainment industry.
• Skilled at utilizing data, analytics, and insights to assess the efficiency, reach, and influence of marketing efforts.
• Specialize in the music and entertainment sector, with a particular focus on the interests and preferences of the Gen Z/Alpha consumer market.
• Effectively communicating and presenting ideas to diverse stakeholders.

Who you are:

• You are already working in the music or entertainment industry
• You have experience running 360 marketing campaigns for artists and brand projects
• You will already have 2-3 years marketing experience (social media management, data and analytics, project management, promotions and partnerships)
• You have experience balancing priorities and managing multiple projects
• You will have experience managing campaign budgets

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• An excellent range of benefits at par with the current market benchmarks, viz. Medical allowance, health insurance, accident cover, retirals scheme and EAP program.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.