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Full job description
Job purpose:
The marketing manager is responsible for the planning and delivery of marketing and communications initiatives, in line with the gtm strategy for south asia, to create awareness of study group products, drive demand generation and increase student recruitment.
Leveraging local market and customer insight, and working closely with the associate director of marketing, and corporate marketing and sales teams, the role will define segmentation and positioning of the product mix, and develop subsequent promotional plans and field marketing activity to drive recruitment
This role is aligned to the new ‘go-to-market’ framework roll out, focusing on customer centric student experiences.
Key responsibilities
Marketing and communications
Develop the promotion and communications plan, in alignment with the ‘go-to-market’ strategy for south asia, in close collaboration with the senior marketing manager sa and corporate marketing teamsSupport smm with projects in south asia hub (india, bangladesh, nepal, and sri lanka).
Leveraging local market and customer insight, ensure the plan will raise brand awareness of and consideration for our university partners’ brands in target country markets and generate leads and applications.
Manage the delivery and execution of the marketing and communications plan, to drive student recruitment and achieve profit and revenue targetsTactics will include multi-channel, integrated campaigns, including field marketing initiatives, social media, content marketing, direct mail, paid advertising, seo and pr, ensuring messaging and brand alignment, to deliver an engaging customer experience.
Oversee and manage local digital channels, including developing and promoting content on country landing pages, local social media channels and online advertising (in collaboration with central team).
Manage and deliver the field marketing element of the plan, to include activity to raise brand awareness through on-site, face-to-face interaction with partners and customers, to drive consideration for our university partners’ brands, and generate leads and applicationsActivity could include trade shows, exhibitions, product launches, events in public or retail locations, on campus activity and so forth.
Partnership and collaboration with sales to ensure alignment on key field marketing activities to drive student recruitment.
Ongoing identification of market opportunities and trends for customer engagement at a face-to-face level.
Monitor leads generated and drive them to marketing qualified leads for sales pipeline build up.
Ensure consistency of message and brand alignment for every marketing initiative, delivering an engaging customer experience.
Day-to-day management of external agencies and suppliers to develop and deliver impactful marketing and communication tactics.
Work with distribution channel teams to ensure nationality of diversity, programme diversity, quality, progression, contractual and programme objectives are met for each university partner.
Participate fully in the development, implementation and management of the overall sales and marketing strategy and business plans, including development and enhancement of our product portfolio, sales channel network and other business model opportunities to drive growth.
Support from a marketing perspective with business development in terms of scoping of new markets/countries and new business models.
Monitor, measure and report on performance for marketing initiatives, ensuring roi is measured and marketing budgets are optimised to maximise impact and effect.
Financial management
Ensure the marketing plan achieves kpis.
Manage costs within allocated budgets.
Provide input to the budgetary and reporting requirements.
Measure return on investment (roi) of all marketing campaigns and optimise budget allocation to maximize effect.
Ensure accurate, documented financial reporting requirements are met.
Organisational compliance:
The job holder will be expected to operate in accordance with the study group code of conduct, and any local policies and operating procedures relating to academic, welfare and safeguarding matters.
Geographical scope:
The role will be focused on source markets and will include significant interaction with country sales teams.
It is anticipated that there will be requirements for domestic travel.
Qualifications & training required:
Degree level qualification preferably in marketing and/or business or followed by a post-graduate marketing qualification.
Fluency in english, and ideally in bengali
Digital marketing knowledge
Experience required:
7+ years’ experience working as a brand, product, field or digital marketing manager, developing and executing marketing strategy and plans within a global sales and marketing organisation.
Solid experience developing and delivering integrated, multi-channel marketing and communications plans, including experience of digital campaigns and creating content for digital channels
Adept at gathering and interpreting competitor and market insights.
An understanding of the international business environment and the challenges working across multiple territories.
Experience of working in a multi-channel and matrix organisation.
Commercially astute but able to balance this against the requirement for academic excellence.
Excellent oral communications, and the ability to operate amongst senior stakeholders both internally and externally.
Skills required:
Digitally savvy, with knowledge of how to use digital channels and content to best effect.
Must experience in btl activities (organising events, roadshows, college events, students gathering etc.)
Excellent communication skills, and the confidence to communicate and operate with stakeholders both internally and externally.
Excellent relationship building and networking skills.
Strong decision making and problem solving skills with an ability to proactively develop innovative solutions
Strategic agility, including strong business and commercial acumen
Self-driven and results focused.
Ability to work within a matrix and global organisation, including influencing others to help achieve outcomes required
To be able to work independently, as well as part of a virtual, remote team.
High attention to detail and delivery of quality outputs
About us:
We are a global pathway provider in international education, working collaboratively with over 50 universities around the world, offering over 500 undergraduate and postgraduate teaching programmesVoted as the 2017, 2018, 2020, and 2021 global pathway provider of the year, our people are united with the shared ambition of providing a world-class education to talented students from across the globe.
With a truly global outlook and offices all over the world, our international team uses its expertise, knowledge and commitment to create opportunities and add valueWe are determined to grow and innovate in our field, providing our students and partners with high quality outcomes across the higher education space.
Organisational compliance
Study group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedicationApplicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an enhanced check from the disclosure and barring service (dbs) and overseas criminal records if appropriate.
Study group processes your information in line with data protection regulationsPlease see our privacy policy
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Posted 29 days ago
