• Identify trends and insights
• Allocate marketing investments
• Plan and direct marketing campaigns
• Manage an organization’s website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Device experiments and conversion tests
• Provide internal reports on a regular basis