Department :technology services
Managers title:apac marketing technologies it director
Location :gurugram, india
Role description
The coca-cola company provides a number of products and servicesThe main function of the coca-cola company is to provide market the various coca-cola brands to the consumer and to provide product (concentrate), and supporting services such as technical, marketing, franchise management to independent bottlersIt is the responsibility of the independent bottler to who make, sell and distribute the product to their retail customers across many channels.
This role primarily supports the marketing functions in both the coca-cola india and south west asia operating unit and indirectly to independent india and south west asia bottlersIn order to do this the candidate will need provide expertise in digital marketing technology working with corporate it, marketing, agencies and external vendors to drive technical excellence in coca-cola digital marketing through best in class delivery leveraging coca-cola`s global platforms and partnerships.
There are a significant number of technologies invested in by the coca-cola company within the digital marketing spaceIt is a requirement of this role to have a good general understanding of each technology and to provide expertise in few.
Whilst this is a technical role it is vital that the individual has sound business knowledge of fmcg across commercial and marketing functions and can clearly understand the value chain within the coca-cola system.
The role will be required to provide business account management for relevant service management including;
Work closely with marketers, vendors and other functions to define the portfolio and lead the implementation of marketing platforms in a way that the company achieves its growth objectives
Managing day-to-day client engagement with india and south west asia ou marketing, pac and assigned business projects and provides with consultation form it and business process improvement.
Drive positive outcomes for critical it services in assigned area/region, and responsible for service delivery in assigned business area.
Depending on resource allocation status for ou business priority, may sometimes need to take a role for client engagement in other business functions beyond marketing and pac.
This role reports directly into the asia pacific it marketing technology leader and must work closely with the india and south west asia operating unit it lead.
Role responsibilities
Excellence in digital marketing technologies including
Modern martech & adtech platforms (e.gMarketing automations clouds esp adobe suite, cdp, dmps,)
Web content management (adobe)
Digital asset management
Precision marketing, semseo
Mobility platforms (smartphones, tablets etc)
Internet of things (beacons,
Cloud platforms as a service (aws)
Knowledge management systems (sharepoint, confluence)
Delivery of technical projects
Roadmaps and plans establishing a clear portfolio of projects.
Sdlc (waterfall and agile)
Requirements elicitation and management
Project management (prince 2, pmbok)
Testing services (unit, system, system integration, performance and penetration)
Implementation planning and execution and backout
Change management
Risk issue management
Compliance with ko information security guideline and it governance/process
Collaboration and influencing
Participate in online collaboration with other associates globally
Build a strong network of peers across the globe sharing ideas across markets
Work with vendors and agencies to bring the best solutions to market
Identify new trends globally and within the market to keep the coca-cola company ahead of the game.
Influence the solution outcome to drive roi in existing capabilities.
Standardization and simplification
Guide the marketing and pac functions in the use of global platforms to maximize roi on technology investments
Manage the lifecycle of it assets to reduce down operating costs of technology
Vendor management bau
Manage service level agreements with vendors including budget, risk and time.
Work with legal and procurement to establish contracts and agreements with vendors.
Accountabilities
The role is primarily accountable for;
Aligning marketing pac business plans with it roadmap
The delivery of projects on time, in full and on budget.
The reuse of global platforms to drive roi on existing investments
Education qualifications
Degree of masters on information technology marketing.
Total 5 – 9 years experience
2-3+ years in consumer marketing
2-3+ years in fmcg
Key partnerships (internal)
Inswa marketing team
Inswa public affairs and communications team
Global technology services team
Asia pacific ts marketing technology team
Key partnerships (external)
Technology vendors
Marketing agencies
Bottlers
Retail customers
Attributes
Be self-motivated
Engaged relationship driven
Innovative thinker
Digital technology nut
Business outcome focused, commercially focused.
Decision focused
Strategic thinking; think long, act short
Other requirements
Flexible working hours, including some after hours meetings in multiple time zons.
Travel 10%
Language(s): english
Skills:
Scrum software development; technical projects; information technology (it) services; information technology (it); business software; server side programming; technology marketing; process improvements; teamwork; customer engagement; vendor management; cloud platform; account management; amazon web services (aws); consulting; devops; emerging technologies; web content; technology services; customer service; business projects; project management; agile methodologies; precision marketing; javascript; digital marketing; requirements gathering; computer science
Our purpose and growth culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a differenceWe act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselvesWe focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieveWe believe that our culture is one of the reasons our company continues to thrive after 130+ yearsVisit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca-cola.
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected classWhen we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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