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Job Description
This role is required to own Performance Marketing activities, execute data driven digital campaigns and drive offtakes across all E-commerce platforms including D2C.
Managing Performance marketing campaigns on marketplaces like Amazon, Flipkart, D2C and others to achieve monthly sales targets while keeping ROI in check.
Planning marketing campaigns for increasing visibility across channels
Monitor and respond to customer feedback and reviews on marketplaces with the help of agency.
Actively contribute to the decision-making process regarding the designing of the campaigns, sales target across channels, increasing visibility of products.
Maintain updated knowledge of key competitor products, distribution and pricing strategies as well as stay up to date on the latest E-Commerce technologies and trends.
Experience with campaign management and optimization tools, such as Google Ads, Facebook Ads, and Email marketing.
Work with agency on the Content Strategy across various platforms
Excellent analytical and problem-solving skills.
Strong communication and collaboration skills.
Experience with A/B testing and conversion optimization.
Driving Offtakes on All E-Commerce Platforms (Eg. Q-commerce, marketplace, D2C)
Driving desired Market Share on all E-commerce platforms.
Set and track performance marketing KPIs, such as CPA and ROAS/ACOS
What is the proposition/benefit for the candidate- eg learning new skill/exposure/growth in the organization etc. This is our elevator’s pitch to the candidate
Performance Market Manger can either move to core marketing and grow up the ladder and become Marketing Manager or continue in sales function and lead Ecom & Modern Trade Customer marketing charter.
Bengaluru
4+ years of experience in e-commerce, with a focus on performance marketing and marketplace growth.
Graduate. MBA will be added advantage.
