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Marketing GTM Analyst
Responsibilities
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Build and maintain marketing reports, visualizations, and data assets to inform marketing decision making and help quantify the impact of marketing awareness programs, campaigns, and channels
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Conduct analysis that drives strategic recommendations on program effectiveness, operational efficiency, and ROI
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Provide valuable insights into progression and velocity of the lead pass process, ensuring accurate handling, tracking, and reporting on SDR/BDR meetings set throughout the sales cycle
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Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign performance and impact to sales pipeline progression, expansion, and customer retention
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Analyse performance and share those insights with internal teams and company leaders
You will be a great fit if you have:
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4+ years of professional experience in marketing, consulting, finance, or other areas with a heavy emphasis on analytics
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Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
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Proven analytical skills, including evaluation, analysis, and visualization with practical experience in using SFDC, SQL, Tableau, Excel, PowerPoint etc.
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Extensive experience building and maintaining Salesforce reports
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Proven success in a collaborative, team-oriented environment
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Ability to think and work strategically, but also execute as an individual contributor
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Experience in a B2B SaaS marketing and sales environment
Equal Opportunity Employer Automation Anywhere is an equal opportunity employer – M/F/D/V. We want to have the best available persons in every job. We will not discriminate in our employment practices due to an applicant’s race, color, creed, gender, religion, marital status, age, national origin and ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status or any other category protected by law.
