JOB ROLE
•Management of Digital Campaigns Initiatives across Liability, Payments, Assets and Cards etc
•Creation of a Digital Campaign calendar based on organizational needs
•Conceptualization and prioritization of campaigns
•Across Liability, Assets, Digital Properties, Payments and Services
•Across Modes –SMS, Email, Class zero etc.
•Measuring Performance of campaigns
•Management of campaign budgets
•User Growth –Driving topline impact for all digital campaigns done
•exclusively though D2C
•Only STP/DIY products
•Tie-up with online product/service providers for values adds/ sweeteners /offers
Role Eligibility Requirements
•10-13 years of retail asset experience of which a minimum of 5 years in managing digital campaigns
•Between 28-35 years of Age
•Post Graduate from a reputed institute