Barcode Entertainment : Strategic Brand Solutions Looking for Social Media Manager at Mumbai, Maharashtra, India Full Time

Love working with influencers and using social media?

We’re on the lookout for a talented Social Media Manager to join our team! If you’re passionate about creating compelling content, engaging with audiences, and driving brand visibility, we want to hear from you. Bring your creative flair and strategic mindset to shape our social media presence. Apply now to be a key player in our digital success!

Roles & Responsibilities:

1. Develop and execute a comprehensive social media content strategy aligned with the brand’s voice, goals, and target audience.
2. Manage and oversee the presence of the brand on various social media platforms, ensuring consistency and effectiveness in messaging.
3. Create engaging and visually appealing content, including graphics, videos, and copy, to foster audience engagement and drive brand awareness.
4. Build and nurture the brand’s online community by responding to comments, messages, and mentions, fostering positive interactions.
5. Utilize social media analytics tools to track and analyze key performance metrics, providing insights for continuous improvement.
6. Plan and execute social media campaigns, promotions, and partnerships to support marketing objectives and increase brand visibility.
7. Stay updated on industry trends, social media algorithm changes, and competitor activities to adapt strategies accordingly and maintain a competitive edge.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Minimum of 3-5 years of hands-on experience in social media management, with a proven track record of successful brand building.
3. Strong creative skills to develop visually appealing and engaging content that resonates with the target audience.
4. Excellent written and verbal communication skills to effectively convey the brand’s message and engage with the online community.
5. Proficiency in using social media analytics tools to track performance metrics and make data-driven decisions.
6. Ability to develop and execute social media strategies aligned with broader marketing goals and brand objectives.
7. Stay adaptable in a fast-paced digital landscape, demonstrating a proactive approach to incorporating emerging trends and technologies into social media strategies.

What is Barcode Entertainment?

We’re a global influencer marketing agency powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic, engaging content, and laser-sharp paid media targeting.

Simply put, we understand how to get business results from social. Our content-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences and influencers. With that in mind, we delve into our years of performance data, the latest cultural trends, and insights to develop the most effective social, creative strategies and campaigns that deliver industry-leading results for our clients.