Condé Nast India Looking for Social Media – Senior Associate at Mumbai, Maharashtra, India Full Time

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Condé Nast is renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents. Condé Nast India is dedicated to producing high-quality, compelling content that connects with India’s most influential audiences. A leader within the market, Condé Nast India produces the premium titles Vogue, GQ, Condé Nast Traveler, and Architectural Digest (AD).

Position Summary & Scope:

CNT India is seeking a creative and innovative Social Media Manager to join our global audience development, social, and analytics team.

An ideal candidate will understand how to use social media to develop, engage, and inform audiences across platforms and be aware of emerging channels and how CNT IN can use them effectively. In addition to daily posting, this role will work closely with other social and audience development team members to develop and execute a social strategy including video across key platforms (Instagram, Facebook, Pinterest, WhatsApp, and other emerging channels) execute performance reports, and deliver actions and insights, as well as manage daily process writing, editing and defining the visual direction of social content. This role is intended for someone with strong writing and visual skills and enthusiasm about joining a leading travel brand.

This person will work closely with—and report directly to—the Global Associate Director of Social for CNT. They will also work closely with their Audience Development counterpart for CNT IN (along with analysts, editors, reporters, and designers) to create and optimize content for social platforms.

They should be comfortable taking a leadership position for social inside CNT IN, working cross-functionally with multiple departments from editorial to PR, video, commercial, art, and design to bring the brand to life on social. A general knowledge of and passion for travel is essential.

Areas of Responsibility (Key Result Areas):

• Take ownership of CNT IN’s social platforms, guiding strategy, execution, and day-to-day optimizations to increase traffic, engagement, and other core KPIs
• Collaborate with editors, video, PR, and designers to develop content packages and rollout strategies that are optimized for social media
• Work in partnership with audience development to continually improve how social media drives traffic and loyalty; Brainstorm new ideas and plan rollout strategies for testing with the audience development and editorial teams
• Work with data analyst to report on regular progress and learnings; Adjust social strategy according to KPI pacing and report on any wins and losses
• Develop relationships with social managers at other Condé Nast brands to feedback learnings to social media team leads
• Work with CNT IN’s sales and marketing team on sponsorship opportunities
• Foster and maintain relationships with internal and external content partners, including day-to-day management of partnerships, from pitching articles to cross-posting content

Key Skills & Core Competencies:

• Experienced social media professional
• Professional working proficiency in English, must be based in Mumbai
• Professional experience creating and optimizing content for platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn
• Strong editorial judgement and ability to identify and select powerful visuals
• Excellent organisational skills, focus, and attention to detail
• Professional experience with social publishing and listening tools like SocialFlow, Dash Hudson, Parsely, Google Analytics, CrowdTangle
• Ability to hit key social and engagement metrics
• Ability to spot consumer trends and behaviour through social listening; ability to build campaigns through social data
• Ability to manage stakeholders at senior levels across different business functions.
• Passion for emerging social platforms
• Experience using photo editing/design tools like Photoshop/Premiere/Canva is a plus
• Must complete a social edit test