Cvent Looking for Customer Marketing Specialist at Gurugram, Haryana, India Full Time

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

About The Role

• We’re looking for a savvy Customer Advocacy Specialist to help execute, optimize, and scale our Advocacy
• programs within our Customer Base to help drive acts of advocacy and amplify the voice of our customers
• in the market. The ideal candidate will be results-oriented, creative, and capable of working crossfunctionally
• across marketing, customer success, sales, and product teams. Most importantly, this person
• is passionate about engaging with customers and turning Cvent fans into advocates.
• What You Will Be Doing
• Manage Cvent’s customer advocate platform, including content creation, new member
• recruitment, rewards fulfillment and budget tracking, member communications, and reporting.
• Measure engagement and recommend optimization tactics.
• Maintain the content calendar and collaborate with teams across the organization on various
• advocacy activities.
• Develop relationships with customers and work with cross-functional teams to source customer
• Advocates and amplify their stories through testimonials, speaking engagements, videos, case studies, media, and more.
• Assist with drafting and editing content as needed.
• Maintain an updated database of references and enable internal teams on customer advocacy
• programs and content.
• Develop tactics to drive quality product reviews on public-facing review sites.
• Assist with drafting customer communications to drive advocacy programs and support lifecycle
• marketing campaigns.
• Assist with measuring performance across advocacy programs.

What You Will Need for this Position

• Any Graduate (MBA-Marketing will be preferred)
• 2 to 4 years of experience managing and executing marketing campaigns, stakeholder
• coordination (US preferred), and marketing program performance review
• Knowledge of basic and intermediate Excel mandatory
• Knowledge of Influitive or any advocacy platform preferred (not mandatory)
• Excellent written and verbal communication skills
• Highly organized with particular attention to details
• Ability to remain flexible and prioritize while juggling multiple projects in a tight, deadline oriented
• environment
• Ability to work in a team-oriented, collaborative environment
• Must have copy-writing experience
• Good analytical and logical ability
• Strong computer knowledge with intermediate experience in MS Office and Outlook.