Develop and execute digital campaigns for multiple Brands. Closely work with brand team, creative & media agency and external vendors to develop and drive digital initiatives across multiple brands. Campaigns to be built across Video, Display, search and social.
Work with design & development agency to build the corporate website, brand websites and Direct o consumer website and manage all end-to-end. The work ranges from design, content, SEO and driving engagement features of websites to drive traffic to website. Ensure content efforts to drive conversion on D2C platform.
Developing & monitoring dashboard for Portals / digital assets via Excel.
Analyzing effect of different online & offline initiatives to develop strategies for growth
Performing ROI analysis to evaluate efficiency & effectiveness of campaigns
Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives. Benchmarking performance across all assets & advising on KPIs
Essentials requirement;
MBA or equivalent in marketing from an institute of repute
8-10 years of relevant experience in Digital Marketing.