About the role:
We are looking for candidates with 2 to 4 years of experience in building awareness, equity and trials for Crax range of brands. This involves significant work on core brand building.
Roles & responsibilities:
1) Insights/research
2) Product & Packaging Development
3) Communication Development
4) Media Deployment
5) Revenue and Cost Management
Experience and Education Required
About the organization:
Crax is one of India’s beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity – Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.
Our Products:
Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.
In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.
Distribution:
Our products are sold through an extensive distribution network spanning the states of Delhi, Uttar Pradesh, Punjab, Haryana, Uttarakhand, Himachal, J&K, Rajasthan, Madhya Pradesh, Maharashtra and Gujarat. Serviced by our distributors, and overseen by our own Sales Team, retailers receive regular and ready delivery of fresh stocks, ensuring customer satisfaction at every outlet.