EXIN Looking for Growth Marketer (Bangalore, India) at Bangalore Urban, Karnataka, India Full Time

Who we are

We are EXIN, an independent certification and accreditation institute focusing on the IT domain. We offer an end-to-end solution for certifying digital professionals. We are proud to be part of the Software Improvement Group (SIG), where together we’re creating a healthier digital world. While SIG is focusing on assessing and certifying IT processes and Technology, we have our focus on People. Thus closing the loop between People, Process and Technology.

Since its inception, EXIN has supported professionals with several IT standards, and EXIN focuses on responding to modern market trends with certifications such as Agile Scrum, DevOps, SIAM, VeriSM, and Security, as well as technologies including AI and Blockchain. EXIN has certified nearly 3 million people around the globe. We support professionals in 165+ countries and 20+ languages.

How we work

SEO Strategy and Implementation:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEO software.

Content Creation:

• Develop and manage engaging content for various platforms, including blogs, social media, email campaigns, and websites.
• Ensure all content aligns with the company’s brand voice and marketing strategy.
• Create visually appealing and SEO-friendly content.

Design and Creative Development:

• Design marketing materials, including graphics for ads, social media posts, and website elements.
• Work with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Ensure all designs adhere to brand guidelines and are optimized for various platforms.

SEM and PPC Campaign Management:

• Plan, implement, and manage paid search campaigns (Google Ads, Bing Ads) to achieve targeted KPIs.
• Optimize ad copy, landing pages, and bidding strategies to maximize ROI.
• Perform A/B testing to improve ad performance and conversion rates.

Paid Social Media Advertising:

• Create and manage paid social media campaigns on platforms such as Facebook, LinkedIn, and Twitter.
• Develop compelling ad creatives and targeting strategies to reach the desired audience.
• Monitor and report on campaign performance, adjusting tactics as needed to improve results.

Data Analysis and Reporting:

• Analyze campaign data to measure effectiveness and identify areas for improvement.
• Generate regular reports on SEO, SEM, and paid acquisition performance, providing insights and recommendations.
• Stay up-to-date with industry trends, algorithm updates, and best practices.

Where you come in?

We are looking for a skilled Growth Marketer with 1-3 years of experience to join our marketing team. The ideal candidate will have a solid foundation in SEO, SEM, content creation, and design. This role requires a creative and strategic thinker who can contribute to various aspects of our marketing efforts to drive brand awareness and bring high-quality traffic to our digital platform.

What’s in it for you?

We offer a versatile and challenging job opportunity in an international work environment. We have a flat organizational structure with room for entrepreneurship, initiative and creativity. You will be given the room, and creativity, to make a key contribution to EXIN’s marketing efforts. Our company is growing fast and internationally, which will give you a unique possibility to create and work with an international talent pool.

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A collaborative and supportive work environment.
• The chance to work with a passionate and innovative team.

Visit our careers page to learn more about benefits and to hear from EXIN teammates why it is a fantastic place to work: https://www.exin.com/careers-exin/

Job requirements

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Design, or a related field.
• 1-2 years of experience in marketing, with a focus on SEO, SEM, content creation, and design.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Bing Ads, SEMrush, Moz, and social media ad platforms.
• Strong design skills with experience in Adobe Creative Suite or similar design tools.
• Excellent written and verbal communication skills.
• Detail-oriented with strong analytical skills and the ability to interpret data and make data-driven decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
• Basic graphic design skills (e.g., Adobe Creative Suite, Canva) are advantageous.

This position requires working from the office all five days of the week.