Good Drop Wine Cellars Pvt, Ltd Looking for Assistant Brand Manager Marketing at Mumbai, Maharashtra, India Full Time

Objective

Promote brand and its products through ATL and BTL brand marketing efforts. Working cross-functionally to execute strategies and ensure brand consistency.

Key Responsibilities

• Build deep understanding of target consumer groups, across key geographies in India
• Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
• Identify the key market intelligence that will drive strategic business decisions
• Partner with Sales teams in achieving brand plans, and channel execution plans.
• Participate in defining the pricing strategy in close partnership with the commercial team.
• Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
• Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI’s: Revenue / Profitability / Market Share & Equity
• Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
• Oversee design and execution of selected brand assets
• Digitally savvy with social media expertise to lead digitalization of activities.
• Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication.
• Develop Brand Playbooks and Templates for market use.
• Ensure all brand assets developed adhere to brand guidelines.

Candidate Profile

• MBA/Graduate in Marketing/BMS preferred and relevant
• Age – 25 years to 30 years.
• 2-3 years of relevant experience in brand management, marketing, or event management, preferably in the alcohol industry.
• Strong communication – Written and Verbal and good interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Proficiency in MS Office applications and familiarity with marketing software and tools.
• Knowledge of Mumbai market and local trends is an advantage.
• Willingness to travel for events and promotions as required.

About Us

Good Drop Wine Cellars is a leading wine producer and is among the top four wineries in India. The company sells an outstanding portfolio of wines such as Good Earth Wine, Rio Fizzy Wine, and Frizzano Sparkling Wine. Established in 2012 and headquartered in Mumbai with a state-of-the-art winery in Nashik, our brands are present in sixteen states across the country