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Roles and responsibilities:
● Work as a part of the performance marketing team, a subset of the Growth Team.
● Manage online advertising efforts across Google Ads, Facebook, Bing and others.
● Manage a portfolio of company-owned ecommerce sites assigned to you.
● End-to-end ownership of accounts assigned to you – growth and optimization.
● Portfolio will include sites targeting various countries, selling a variety of products.
● Be the custodian of KPIs like Online Sales Revenue, RoAS, Campaign Quality Scores.
● Be comfortable with hands-on, in-house execution, without any agency dependence.
● Ensure proper data tracking and attribution by resolving any setup gaps in Google Analytics.
● Maintain product feed hygiene and health of Google Merchant Center accounts.
