Ibm India Pvt LLimited. Looking for Search Engine Optimization Specialist at Bengaluru, Karnataka, India Full Time

Immediate joiners are required to join within 15 days, Min 4 yrs exp in SEO is mandatory

We are seeking a highly skilled and motivated Local SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in search engine optimization (SEO) with a focus on local strategies to enhance our online presence and drive targeted traffic to our business locations. The Local SEO Specialist will be responsible for optimizing our online content, managing local listings, and implementing strategies to improve local search rankings.

Key Responsibilities:

1. Local SEO Strategy:

• Develop and implement effective local SEO strategies to improve organic search visibility for our business locations.
• Stay abreast of industry trends, algorithm changes, and best practices to continuously refine and optimize local SEO efforts.

1. On-Page SEO Optimization:

• Conduct thorough keyword research to identify local search terms and integrate them strategically into website content.
• Optimize on-page elements, including meta tags, headers, and image alt text, to improve local search relevance.

1. Local Business Listings:

• Manage and optimize business listings on various platforms, such as Google My Business, Yelp, and other relevant local directories.
• Ensure accurate and consistent business information (name, address, phone number) across all online platforms.

1. Local Link Building:

• Develop and execute local link-building strategies to enhance the authority and relevance of our website for local searches.
• Identify and pursue opportunities for obtaining high-quality local backlinks.

1. Review Management:

• Monitor and respond to online reviews on platforms like Google, Yelp, and others.
• Implement strategies to encourage positive reviews and address negative feedback effectively.

1. Local Content Development:

• Create localized content that resonates with the target audience in specific geographic areas.
• Collaborate with the content team to ensure website content aligns with local SEO objectives.

1. Performance Tracking and Reporting:

• Utilize SEO tools and analytics to track key performance indicators (KPIs) related to local search visibility.
• Provide regular reports on local SEO performance, highlighting achievements and areas for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in local SEO with a track record of improving local search rankings.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
• Strong understanding of local search algorithms and ranking factors.