Intersoft KK Looking for Digital Marketing Executive at Kolkata, West Bengal, India Full Time

Responsibilities

– Plan and execute all web, SEO/SEM, lead generation, email, social media, and display advertising campaigns.

– Designs, builds, and maintains our social media presence.

– Create content for websites, blogs, and social media.

– Plan and generate creatives for blogs and social media using Canva.

– Plan, execute, and measure experiments and conversion tests

– Collaborate with internal teams to create landing pages and optimize the user experience

– Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

– Manage On-page and off-page SEO for our website.

– Budget planning for paid marketing

– Plan and execute Google Ads campaign & and social media campaign.

– Keep up-to-date with trends

– Identify trends and insights, and optimize spend and performance based on the insights

– Plan and supervise marketing campaigns

– Look into customer relationship management (CRM)

– Website management and optimization

– Social media page optimization

– Track website traffic and other metrics

– Optimize the performance of the website

– Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

– Give ideas as to how to increase ROI (returns on investment)

– Reports performance of all marketing campaigns to senior management

Skills & Qualifications Required

– Good communication skills

– Proven working experience in digital marketing

– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

– Experience in optimizing landing pages and user funnels

– Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)

– Experience in setting up and optimizing Google AdWords campaigns

– Minimum 1-2 years of experience in the digital marketing industry

– Ability to generate and analyze data

– Should be able to work under pressure

– Knowledge of various metrics

– SEO skills and knowledge (Hands on experience on Technical, On page SEO)

– Advertising & Marketing Design

– Photoshop, PremierPro, Canva

– Web Design (HTML, CSS, WordPress) will be an added advantage

– Lead Generation

– Content Marketing-Uses of SEO tools like (Ahrefs, Semrush, GTMatrix, UberSuggest, Yoast, Google Keyword Planner, Google Trends, etc.)