Are you an experienced and ambitious Marketing professional looking for a new challenge and an opportunity to advance your career? If you can manage multiple projects simultaneously with tight deadlines, we have the perfect job for you! We are looking for a go-getter who is keen to lead from the front and own and execute marketing initiatives across channels to drive the desired results.
Key Functional Areas of Responsibility
● Plan and execute digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
● Experiment with a variety of organic and paid acquisition channels to drive inbound leads
● Research and onboard new partners
● Plan and execute joining GTM with regional partners to drive pipeline for the region
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals
● Host and manage virtual events and webinars – from ideation to execution
● Brainstorm new and creative growth strategies
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Professional Competencies
● Passion for Digital Marketing and experience in handling Events
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
● Ability to develop region/ industry/persona-specific joint marketing plans with partners by researching consumer behavior trends, target audience, demography, etc
● Excellent analytical, organizational, project management, and time management skills
Professional Skills & Qualifications
● Minimum 4+ years of Marketing experience managing Paid and/or Event strategies in the B2B space.
● Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
● Ability to segment audiences and build campaigns to reach customers, partners at various stages of the funnel
● Outstanding communication, presentation, and leadership skills
● Strong ability to collaborate with external partner stakeholders to drive joint initiatives
● Strategic thinker with great analytical skills