About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe’s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe’s customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.
About the Team
We help drive a brand-specific best-in-class online experience partnering with strategic supplies and merchants to improve the brand’s online conversion through the use of KPIs to optimize opportunities in assortment, content, promotions, and inventory.
Job Summary:
The Associate Analyst will work with the Private Brand Advocate Team and cross-functional partners to optimize brand focused, online customer experiences on Lowes.com. The Associate Analyst will build strong business relationships with Private Brand Advocate Team to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. The Associate Analyst will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
Roles & Responsibilities:
Core Responsibilities:
• Extract reports to help analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Support in leveraging inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Support key point of contact for issues pertaining to online SKU presentation and brand performance
• Support in building presentations with internal and external stakeholders that support strategic plans and analyze execution
• Provide accurate reporting across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively execute actions to improve conversion and basket size by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Align with cross-functional teams to drive execution of tasks
• Extract data and reports around competitive data to provide SKU and pricing optimization recommendations
• Work closely with content management to optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
Years of Experience:
1 to 2 years of experience in Online/Retail Merchandising, Digital Marketing or Analytics
Qualification & Certifications (optional)
Required Minimum Qualifications:
Bachelor’s degree in business, marketing, finance, statistics or related field
Skill Set Required
Primary Skills (must have)
• Ecommerce experience of minimum 1 year
Technical aptitude and agility to learn database systems and web-based platforms (i.e., Adobe, Google analytics, Power BI)
• Proficient in Excel and PowerPoint
• Well-developed and professional presentation and communication skills
• Ability to maintain composure and productivity in a dynamic environment
• Ability to approach problems systematically and priorities effectively to deliver results
• Proven track record of taking ownership and driving results: self-starter and self-directed
Secondary Skills (desired)
• Experience in Digital merchandising, vendor management systems, digital marketing and ecommerce
• Proven experience with major consumer brands and how to support them in the digital space
• Experience with Google analytics and Adobe products
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.