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Role Description: Chief Marketing Officer (CMO)
Modi Naturals, with its flagship brand “Oleev”, is a disruptive player in the Indian consumer products industry, specializing in premium edible oils. Led by a visionary first-generation entrepreneur, the company has successfully carved out a niche and gained significant market share against both Indian and multinational FMCG giants in a remarkably short period. With unique scale, Modi Naturals is now seeking an ambitious CMO to propel the brand into the next orbit.
As the CMO, you will lead a dynamic team responsible for shaping our brand narratives. Your strategic vision will extend beyond the existing brand portfolio; you’ll chart a course for expansion through new product launches and brand extensions. In addition to traditional marketing and communication, you’ll spearhead our digital marketing and e-commerce initiatives. This role offers a unique opportunity to leave a lasting legacy—a privilege typically reserved for startups that have achieved substantial scale.
Key Result Areas:
Brand P&L Management: Collaborate with cross-functional teams to achieve organizational goals and objectives.
Marketing Strategy: Develop data-driven marketing strategies by analyzing economic indicators, tracking supply and demand dynamics, understanding customer needs, and monitoring competitive landscapes.
Market Share Growth: Create and execute marketing plans and programs for each product, driving promotional efforts to expand market share.
Market Insights: Provide short- and long-term market forecasts based on robust market research, data analysis, and trend evaluation.
Product Influence: Shape present and future product offerings by staying ahead of market trends.
Innovation: Explore new applications for existing products through statistical analysis and consultation with internal and external stakeholders.
Financial Objectives: Prepare annual budgets, manage expenditures, analyze variances, and take corrective actions.
Team Leadership: Build and nurture a world-class marketing team, providing training and guidance.
Corporate Communication & PR: Manage communication and public relations for the brand portfolio and corporate entity.
Essential Criteria:
· MBA in Marketing from a top-tier business school.
· 10-12 years of marketing experience, including 2-3 years in team leadership roles.
· Excellent communication skills.
· Proven track record of delivery, goal orientation, and effective priority-setting.
· Strong analytical abilities to derive actionable insights from data.
· Experience in digital marketing.
Remuneration: Compensation will be commensurate with experience and qualifications, benchmarked against industry standards.
About Us:
Modi Naturals, an FMCG company, has disrupted the edible oil market through innovative marketing strategies. Our premium brands — Oleev, Oleev Active, Rizolo, and Olivana — have challenged category leaders since their launch in 2012, and now span multiple product categories, from premium edible oils to foods. Despite being a young company, we’ve earned several accolades such as “Pride of India Brand” by exchange4media and “Best Supplier” from Walmart India, surpassing major FMCG players in the food and grocery segment. Our startup DNA is complemented by the expertise of experienced promoters with a rich history in manufacturing. Established in 1974, our manufacturing division is one of India’s largest rice bran oil processors, with multiple facilities.
