About the Customer
Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry, watches and eyewear.
About the Role
Designation : Manager Brand Communications
The person would be responsible for building the Titan’s fragrance brand. Digital is one of the key and the lead mediums for the brand. The person should have a flair for fashion &; lifestyle space. The person needs to have an eye for aesthetics and understand the nuances of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing.
This business-critical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels, measurement, reporting &; consumer research.
Act as brand custodian and drive impact for brand growth.
Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals.
Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics.
Drive creative and communication development to ensure consistent and concise messaging to the customers.
Digital -Building digital influence for the brand is one of the key aspects of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar &; build the brand buzz through influencers/collabs.
Performance marketing Drive performance marketing initiatives across own platforms and marketplaces. Grow the market places for the brand through always on visibility. Build strong bottom of the funnel conversion through a mix of search, crm &; display campaigns.
Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution.
Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities.
5-10 Years of experience
Background and Requirements
MBA from Tier 1 / premium institute.
5 -10 years of brand management Experience.
The person should have a strong digital experience spanning across social &; performance marketing
Experience of working with various agencies like research, creative, digital, performance marketing, media and PR.
Should have experience in handling digital platforms
Keen eye for consumer insights and creative development with sharp messaging.
Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.
Excellent interpersonal and collaboration skills with ability to work with multiple stakeholders environment
Having a product development experience is a plus but not mandatory