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The Pinkvilla team is looking for a talented, experienced Social Media to work closely with the Leadership, Marketing, and Product team and contribute to the overall social media strategy.
About PinkVilla:
Pinkvilla is one of the largest digital websites in the entertainment, lifestyle, and fashion categories with 30 million unique users and 15 million social media followers.
Based in: Mumbai
What do you need to do? (Role and Responsibilities)
- Develop creative and engaging social media Content that will contribute to user growth and increase the brand reach across all social media platforms for Pinkvilla and other properties of Pinkvilla.
- Manage and meet the business targets in terms of social media reach and user engagement.
- Manage the day-to-day handling of all social media channels adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite
- Create engaging multimedia content across our social media platforms like snapchat.
- Develop, launch and manage new competitions and campaigns that promote the organization and brand
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights, Meta business suite.
- Encourage collaboration across teams and departments
Who could you be? Background and Experience:
- 2+ years of relevant experience managing social media platforms for a publisher.
- Proven experience in driving the growth and meeting target numbers for social media.
- Experience using data and metrics to measure impact and determine improvements.
- Bachelor’s degree or equivalent.
- Proficiency in all social media platforms like Instagram, Snapchat, Youtube, Facebook.
- Experience of Google Analytics, Sprinklr, Hootsuite, Meta Business Suite
