Rebel Foods Looking for Social Media Marketing Specialist at Mumbai, Maharashtra, India Full Time

About Us:

We are surrounded by the world’s leading consumer companies led by technology – Amazon for

retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food

& Beverage is the only consumer sector where large players are still traditional restaurant

companies. At Rebel Foods, we are challenging this status quo as we are building the world’s

most valuable restaurant company on the internet, superfast. The opportunity for us is

immense due to the exponential growth in the food delivery business worldwide which has

helped us build ‘The World’s Largest Internet Restaurant Company’ in the last few years. Rebel

Foods’ current presence in 7 countries (India, Indonesia, UAE, UK, Malaysia, Singapore,

Bangladesh) with 15 + brands and 3500+ internet restaurants has been built on a simple system

– The Rebel Operating Model.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating

never-seen-before customer-first experiences. We bring you a once-in-a-lifetime opportunity to

disrupt the 500-year-old industry with technology at its core. We urge you to refer to the below

to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-

methodcb5b0cea4dc8

https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43d

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https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

The Rebel Culture

Finally, but most importantly, Rebel is not a usual workplace. The following slides will give you a

sense of our culture, how Rebel conducts itself and who will fit into the company. Please go

through it before you make your mind up. It’s not everyone’s cup of tea.

Job Description:

• Writing clear, concise and grammatically correct copy
• Driving the creation of original concepts that result in effective and compelling communication
• Excellent stakeholder management skills
• Developing and maintaining a clear and consistent brand voice
• Experience writing advertising and promotional copies, social media copies and blogs
• Strong research skills
• Excellent interpersonal and communication skills, outgoing, people’s person
• Excellent eye for details
• Self-motivated and organized

Requirements:

• Degree/MBA in Marketing, Communication Studies, Journalism, Creative Writing, or similar.
• Minimum 3 to 4 years of experience in a reputed advertising or digital agency
• Expert knowledge of all leading social media sites, including their algorithms.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Should have worked on creating full-fledged campaigns.
• Advertising enthusiast with a strategic approach

The Challenge and Objectives for the Role:

• The Content & Social Media individual is a highly motivated, creative with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. However
• We have been seeing a massive shift in what it means to be effective on social media over the last few years. One challenge in this new era of social media marketing is connecting with audiences on an individual and personal level.
• The good guys at our kitchen are innovating daily so that every dish we make, tastes true to the perfection we strive for. How do we make the world know that through clutter-breaking
• communication?
• We nurture not one, not five, but 10+ brands currently. As we scale upwards, the need to communicate at a faster pace becomes obligatory. Managing several channels with an emphasis on quality over quantity becomes a strong operational challenge.
• Organic reach has been dropping significantly over the years. While marketing spending will always be questioned by shoestring budgets, crafting high-decibel campaigns is the need of the hour.
• Today, there are 258.27 million active social media users in India. That’s nearly one-fifth of the country’s total population of 1.3 billion!
• As social media marketing professionals, we are lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media.

As a Content & Social Media, below are the key expectations from the role:

• Brand Development: You will have to constantly communicate the – what’s in it for me ? – message to the customer through facts, aspirational quotient and cultural context. You will be expected to maintain, scale up and even initiate new social channels for our large kitty of brands. This will include (but not be restricted to) Facebook, Twitter, Instagram, Youtube and other growing social networks.
• Identify target audience: Until you accept the notion that you must keep your market focus tight, you’ll constrict your business- ability to grow. Hence you should analytically use data to laser target your message.
• Solid Content Strategy: Content is still the king in this ever-so-evolving marketing warfront. You should be a good storyteller and devise new content interventions to engage with the relevant online communities.
• Promotion Strategy: Ensure continued growth of our brands- fan base and promote your content. Social media is now pay to play. Hence Social advertising is a very valuable tool to get your message heard. The right candidate will put great emphasis on quality content and clear messaging to reduce promotion spends and maximize ROI in terms of leads, follower base and engagement.
• Engagement Strategy: The Social Media manager should listen, respond, ask questions and engage our audience. There should be careful consideration on how he/she responds to organic (non-paid) leads that appear in the comment section of our posts.
• Measure & Analyze to Establish ROI: Work closely with the Social media lead to measure results on a daily basis. Your results should tie back to your objectives and provide a clear understanding of the returns you are getting. A few points to measure would be Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback.

Qualified, Savvy Social Media Managers do not just happen. The Social Media lead will be the voice of REBEL and while social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships.

Other Specifics :

Skillset :

• Unlike any other job opening, stating that one must keep an eye on any changes to the media landscape that will influence concepts and make projects innovative and fresh. A professional outlook is also required to handle any strategic change from the brand teams, and meticulous skills will ensure all communication strategies is up to date with algorithm changes and societal changes.
• One key trait that we would expect you to demonstrate is the spirit of entrepreneurship (one of the most overused words across JDs, though only a few end up living up to it). After all, this is what has enabled building REBEL foods to what it is today and would be essential to help build our brands across these platforms with cut throat competition and clutter of brands.