Recro Looking for Digital Marketing Specialist at Kolkata, West Bengal, India Full Time

Job Description

We are seeking a highly skilled and experienced Senior Inbound Marketing Executive with expertise in Google Ads/LinkedIn to join our team at Recro. As a Inbound Marketing Executive, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on paid media acquisition for demand generation. You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

About Recro

Recro is a developer-focused platform that was founded to seamlessly match individual expertise with the right opportunities.

We empower talented developers by providing them relevant experience at fast-growing startups based on technical competencies and aspirations. These opportunities have a significant impact on their career success and help them become their best self.

About The Role

• Develop and implement comprehensive inbound marketing strategies, primarily focusing on SEM
• Optimise campaigns across channels like Google Ads, and LinkedIn Ads to ensure high conversion.
• Optimize website content including landing pages, blog posts, and service pages, to improve search engine rankings.
• Perform on-page and off-page optimization techniques to enhance website visibility and organic traffic
• Provide recommendations and insights for website structure, user experience, and conversion rate optimization

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Performance Marketing Executive for atleast 2 years
• Proficiency in tools such as Google Analytics 4, Google Search Console, Moz, SEMrush,or similar.
• Familiarity with content management systems (CMS) and website optimization techniques.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• A constant learner with a proactive attitude towards staying updated with industry trends