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ResponsibilitiesBe a key member of the Organic team within Digital Marketing with the common aim to grow digital business revenue from Organic business by 100% year on year.
- Optimize and monitor campaign strategies across all marketing channels.
- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels.
- Execute high-converting marketing strategies based on data analytics.
- Identify opportunities to scale business, acquire new customers, and drive customer retention.
- Identify threats and opportunity gaps to be addressed.
- Coordinate across SEO, digital marketing, social media, design, email marketing, and other marketing teams’ initiatives
KPIs
- Website Engagement – Conversion Rate, Time Spent, & Bounce Rate
- Customer Effort Score (CES)
- TAT for implementing changes as required
- Adherence to regulatory guidelines
- Organic leads from the website
Skills Required
- Data Analytics
- A/B Testing
- Marketing Campaign Management
- Conversion Rate Optimization
- Basic User Experience
- Strategy
- Project Management
Qualification
- MBA with 6+ Years of experience in Digital Marketing/Growth Marketing.
