Experience Required: ● 1-3 years of experience
Major Roles & Responsibilities:
● Understanding business objectives of the clients
● Responsible to get the new campaign briefs
● Identify the best possible platforms and create a plan basis the marketing objectives
● Understanding the benchmark rates from the buying team before sharing the plan to the clients ● If any requirement of third parties – coordinate with the internal third party team to get the best possible rates
● Ensuring the media plan is shared with the clients
● Work on iteration on the media plans basis feedback from the clients as and when required
● Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised
● Sharing the estimate to the client and getting the approval and getting the POs in place from the client.
● Ensuring campaigns commences on time without any major delay.
● Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
● Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking