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Job Description
We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.
The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy? link building and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be management of all SEM campaigns on Google? Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests? collect and analyze data and results? identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track? report? and analyze website analytics and PPC initiatives and campaigns
Carefully manage budgets for campaigns? remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
Optimize copy and landing pages for search engine marketing
Continually perform keyword discovery? expansion? and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Conceptualize and execute link building strategy
Ensure newly developed code meets SEO best practices by working with the development team
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
Search for opportunities to optimize website architecture? content? linking and other factors in the interest of improving SEO positions for target keywords.
