THCO – We Are Hiring! Looking for Performance Marketing and Retention Associate at Haryana, India Full Time

NB: We are looking to recruit a Performance Marketing and Retention Specialist who has worked with D2C FMCG brands (non-food) and is passionate about building D2C businesses. Kindly apply within if you qualify. Only qualified candidate(s) will be contacted.

Experience/skills:

● Prior experience in marketing communication and execution development.

● Exceptional data skills including the ability to extract data in order to inform future

campaigns and strong command of web/mobile analytics.

● Able to create, manage and champion marketing campaigns that utilize the full

marketing mix.

● Solid Digital Marketing experience and proficiency in the most popular channels

and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics).

● Experienced in developing clear action plans to implement customer insights.

● Excellent interpersonal and communication skills with a strong ability to

collaborate and influence.

Roles and Responsibilities:

● Develop and implement effective retention strategies aimed at increasing

customer loyalty, reducing churn, and maximizing customer lifetime value.

● Analyze customer data to segment the audience effectively, tailoring retention

efforts for different customer groups.

● Collaborate with the performance marketing team to plan and execute retention

campaigns, ensuring synergy between creative content and targeting strategies.

● Work closely with the creative team to provide input on creatives that resonate

with the target audience and align with the overall brand message.

● Regularly analyze campaign performance, customer behavior, and engagement

metrics to identify opportunities for improvement.

● Conduct A/B tests to optimize retention strategies, including email marketing,

push notifications, and other customer communication channels.

● Establish a feedback loop with the customer support and product teams to gather

insights and address customer concerns or issues promptly.

● Generate reports and dashboards to track the effectiveness of retention efforts

and present findings to stakeholders.