United Breweries Ltd. Looking for Senior Brand Manager at Bengaluru, Karnataka, India Full Time

We at United Breweries are looking for Senior Brand Manager-Power Brands with 8+ years of relevant experience based at Bangalore location.

The Individual: Our ideal candidate will have a consumer-centric orientation, extensive evidence of building brands and delivering on solid financial results within a consumer and customer focused mindset. A collaborator at heart, someone who can influence, support and guide people at all levels of the organization.

Key Accountabilities:

Portfolio Strategy and ATL Budget Management

• Lead annual brand strategy by drafting plans based on proven consumer and customer insights.
• Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile
• Plan and execute all integrated communications and media initiatives across channels; offline and online.
• Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category.
• Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives.
• Demonstrate accountability through stewardship of the brand P&L. Identify cost optimizing opportunities to delivery profitable results.

Market Research, Consumer Insights and Media Planning

• Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy.
• Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics.

Campaign, Digital & Experiential Marketing

• Contribute to the development and implementation of annual campaign plans across media vehicles.
• Set up and run effective online communication monitoring and evaluation systems.
• Track and analyse traffic flow and provide regular internal report.
• Evaluate emerging technologies to engage with our consumers and customers.
• Collaborate with the digital team to drive yearly digital agenda of the brand.
• Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers.

Marketing Operations and Reporting

• Drive adherence to internal SOPs and guidelines pertaining to marketing operations.
• Strict implementation and tracking of Brand’s marketing spend in synch with the brand plan.
• Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply.

Education & Experience

• MBA in Marketing Desired Requirements
• Minimum 8+ years of relevant experience in Marketing (preferably Alcobev/ FMCG)
• Initial experience in Sales will be a plus
• Knowledge of campaign designing (TVCs and online campaigns), agency handling and on-ground activation
• Ability to analyse and apply market research results into communications strategy
• Skills in brand positioning and consumer segmentation
• Brand launch experience
• Strong communication skills
• Creative thinker and problem solve.