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We are looking for an experienced digital marketing & communication specialist to join our team, focusing on driving website content management, B2B and B2C communication, review management, and creating an engaged community to connect the right user segment with the relevant vendors.
Key Responsibilities
- Devise and implement comprehensive communication strategies for both B2B and B2C audiences
- Utilize various communication channels, such as email marketing, app promotions, social media, and other digital platforms, to effectively reach and engage target audiences
- Optimize website content to improve user experience and search engine visibility
- Ensure high-quality, error-free content through meticulous proofreading
- Develop and execute a community-building strategy to connect the right user segment with the right vendor segment
- Collaborate with internal teams to create and promote Whatsapp channel, community events, and initiatives
- Use analytics tools to measure the success of digital marketing campaigns, community engagement, and website performance
- Generate reports to assess the effectiveness of strategies and recommend improvements
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- Proven experience in digital marketing and communication roles
- Strong proficiency in content creation, editing, and proofreading
- Familiarity with SEO best practices, website management tools, and community-building strategies
- Excellent written and verbal communication skills
- Experience with b2 b and b2 c communication strategies
- Ability to manage and respond to online reviews effectively
- Knowledge of digital marketing analytics and reporting
Skills
- Creative content writing
- Digital marketing strategy
- Communication planning
- Review management
- Community building and engagement
- Analytics and reporting
