Zivame Looking for Lead – Digital Marketing at Bangalore Urban, Karnataka, India Full Time

Responsibilities:

• Provide digital thought leadership and perspective to the Executive Committee
• Lead the budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth
• Execute campaigns across channels (SEO/SEM, Google – Display/ Shopping/ Search/ YouTube/ Discovery, Facebook, Instagram and other social channels, Programmatic) to meet key performance metrics
• Plan, execute and measure experiments and conversion tests and optimize user funnels
• Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights.
• Oversee measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
• Build and manage a team of 3-4 people of performance marketers and analysts
• Oversee website PnL in collaboration with category managers

Requirements:

• 6-7 years of performance/digital marketing experience, including expertise in Facebook, Instagram, Google, and YouTube Marketing. Appreciation of Programmatic Marketing preferred
• Bachelor’s or Master’s degree in Engineering or Business Administration with a consistent track record in quantitative fields
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies – should have worked with budgets of 2-3 Cr per month & revenue of 100 Cr+ ARR
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Experience with A/B testing & multivariate experiments
• Solid knowledge of analytics tools & MMP (e.g.: Google Analytics, branch)
• Strong analytical skills and data-driven thinking