Zypp Electric Looking for Manager – Digital Marketing&Design at Gurugram, Haryana, India Full Time

Location: Gurgaon

Department: Marketing

Reports To: Marketing Head

Job Type: Full-time

Job Summary

As a Digital Marketing Executive at Zypp Electric, you will play a crucial role in planning and executing digital marketing campaigns to enhance our online presence, engage our target audience, and drive lead generation. You will be responsible for various aspects of digital marketing, including SEO, SMO, paid media, and WhatsApp message CRM.

Key Responsibilities

Search Engine Optimization (SEO):

• Conduct keyword research to identify opportunities for improving organic search rankings.
• Optimise website content, meta tags, and structure for SEO.
• Monitor and report on SEO performance, making adjustments as needed.

Social Media Optimization (SMO)

• Create and curate engaging content for social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Manage social media accounts, schedule posts, and respond to audience engagement.
• Analyze social media metrics and adjust strategies accordingly.

Paid Media

• Develop and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance, budget allocation, and optimize for maximum ROI.
• Generate reports to measure the effectiveness of paid media campaigns.

WhatsApp Message CRM

• Implement and manage WhatsApp marketing campaigns. Segment and target audiences effectively
• Monitor and analyze campaign performance and engagement on WhatsApp.

Content Marketing

• Collaborate with the content team to create high-quality and engaging content.
• Ensure content aligns with SEO and SMO strategies.
• Promote content through various online channels.
• The ability to create content is an additional benefit.

Analytics And Reporting

• Generate regular reports on digital marketing performance using tools like Google Analytics and social media analytics.
• Provide insights and recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven 2+ experience in digital marketing, with a focus on SEO, SMO, paid media, and WhatsApp marketing.
• Strong understanding of digital marketing tools and platforms like Google Adword, Semrush, Ahref, and Google Analytics
• Proficiency in data analysis and reporting.
• Excellent communication and writing skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Up-to-date knowledge of industry trends and best practices.

Budget

As per Industry standard or Maximum 6Lpa